About

With 9 years in UX/UI design and branding, I craft exceptional experiences across diverse industries—EdTech, MedTech, NFT, data analysis, machine learning, and early-stage B2B/B2C startups. Proficient in the end-to-end design process.

This design journey is lifelong for me—continuous learning, exploring the world, and giving back. Whether through tangible creations or intangible contributions, this is what sets me apart as a designer.

Services

UX Research

User Research, Product Strategy, Wireframing

IA, Persona, User Journey Map, User stories, Flowchart, User Interview, Usability Testing, A/B Testing, Surveys and Questionnaires,
Contextual Observation

UI Design

Branding and graphic development, UI Prototyping, Interaction and Animation, Responsive Design

Design system, Lo-fi prototype, Hi-fi prototype, Testing, Iteration

Branding

Market Research, Competitor Analysis, Brand Repositioning

CIS, Brand Story, Illustration, Video, Exhibition, Packaging, Marketing Collaterals